2009 Membership Drive

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To help members earn credit for every referral they make we suggest you use the attached link in all your e mails, forum and website postings. Delete “YOUR_ID” from the end of the link replacing it with your membership number. When a potential member uses the link to join the club your membership number will automatically fill in on the join form.

http://bmwcca.org/index.php?pageid=club_join&ref_by=YOUR_ID

For your convenience we have re-posted the details of the 2009 Membership Drive below.

As BMW sells more cars and SAVs in the U.S., BMW CCA membership is 75,000 strong and growing. However, it also grows as club members tell others about BMW CCA and encourage them to join.

One member, Jonathan Spira of the New York Chapter, brought in more than 150 new members in one year.To encourage growth, the Club runs an annual membership drive with meaningful rewards.

The membership drive for 2009 runs from Feb. 19, 2009 though Dec 17, 2009. There are three membership drive categories. The categories for the awarding of prizes include one for the club’s members in general, one for those members who work for a BMW dealer or independent BMW shop, and one for BMW CCA chapters.

The rules are detailed below. If you want to get credit for signing up a member, make sure the person adds your name and member ID to any paper form or online form.

BMW CCA Membership Contest rules
These are the official rules and supersede any description listed elsewhere and any verbal communications.

February 19, 2009 to December 17, 2009
The BMW CCA membership drive is open to three categories of participants:

1. Current BMW CCA members,
2. Current BMW CCA members who work for a BMW dealer or independent BMW shop, and
3. BMW CCA chapters

New Membership Definition
A new membership is defined as a membership for an individual that has not previously belonged to BMW CCA, or an individual that was previously a BMW CCA member but whose membership lapsed at least six months prior to the date of the new membership. A new membership with a corresponding associate membership counts as one new membership.

Eligibility
To be eligible, current BMW CCA members must be paid members in good standing through December 31, 2009 (that is, they may not be members by virtue of being "comped" by BMW CCA or a BMW CCA chapter).

About the Categories
The program differentiates between BMW CCA members who work at BMW dealers or independent shops and those who don't. The reason for this is because those who work at places where BMWs are sold, serviced, or repaired are assumed to have a much greater opportunity to meet BMW owners who may not already be members of BMW CCA. While all BMW CCA members have equal opportunities to receive a reward for the new member, they will only be competing against other members in their own category for the grand prizes.

Category 1: Rewards for current BMW CCA members who refer new members
For each new member that joins, referring members will receive $5.00 in “BMW CCA Bucks” that can be used for the purchase of BMW CCA merchandise or applied to BMW CCA memberships. There is no limit to the amount of “BMW CCA Bucks” a member may receive based on new member referrals. Additionally, there will be grand prizes for the three BMW CCA members who refer the most members.

• “BMW CCA Bucks” will be applied as a credit in the membership record of the Primary Member.
• “BMW CCA Bucks” may be used to purchase BMW CCA merchandise or they may be applied toward the renewal of a BMW CCA Membership. Example: A member with 20 “BMW CCA Bucks” may opt to apply the 20 “BMW CCA Bucks” toward the cost of their upcoming membership renewal resulting in a $20.00 decrease in the renewal fee.
• “BMW CCA Bucks will expire one year from date of accrual and have no cash surrender value. Date of accrual will be December 18, 2009. “BMW CCA Bucks” are non transferable.

Category 2: Rewards for BMW dealer or independent BMW shop employees who refer new members
Current BMW CCA Members employed by a BMW dealer or independent BMW shop: For each new member that joins, referring members will receive $5.00 in “BMW CCA Bucks” that can be used for the purchase of anything sold by BMW CCA. There is no limit to the amount of “BMW CCA Bucks” a member may receive based on new member referrals. Additionally, there will be grand prizes for the three BMW CCA members in this category who refer the most members.

• “BMW CCA Bucks” will be applied as a credit in the membership record of the Primary Member.
• “BMW CCA Bucks” may be used to purchase BMW CCA merchandise or they may be applied toward the renewal of a BMW CCA Membership. Example: A member with 20 “BMW CCA Bucks” may opt to apply the 20 “BMW CCA Bucks” toward the cost of their upcoming membership renewal resulting in a $20.00 decrease in the renewal fee.
• “BMW CCA Bucks will expire one year from date of accrual and have no cash surrender value. Date of accrual will be December 18, 2009. “BMW CCA Bucks” are non transferable.

Please note that memberships purchased by dealers for their customers are not eligible. This exclusion is in effect even if a current BMW CCA member is listed on the application as a referrer. However BMW Dealers or Independent BMW Shops who purchase forty memberships will be entitled to one - half page ad in Roundel. BMW Dealers or Independent BMW Shops who purchase eighty or more memberships will be entitled to one - full page ad.

Category 3: Rewards for chapters that achieve a designated level of new member activity.
Chapters are eligible for rewards based on an overall increase in their total membership and their renewal rate. Both are important for continued growth of the Club, since renewing members are more likely to stay in the Club for more years, while new members are needed to replace those members who don't renew. Only primary chapter memberships will count toward chapter goals. Secondary chapter affiliations will not accrue towards the goals. To be eligible for rewards, chapters must be in good standing. Chapters that are officially on probation during the period of the membership drive will not be eligible.
The basis for chapter goals for new members will be the total number of primary members as of the official close in the National Office on February 18, 2009. The goals for chapters that gain or lose members due to chapter realignment or the creation or dissolution of chapters will be revised so that they maintain an equitable basis for rewards.

• The total membership goal for each chapter is 10 percent; that is, the chapter will have reached its goal if, by December 17, 2009, its total number of primary members is equal to 110 percent of the number of primary members assigned to the chapter as of February 18, 2009.
• The renewal goal for each chapter is 78 percent; that is, the Chapter will have reached its goal if, by December 17, 2009, at least 78 percent of its primary members as of February 18, 2009 have renewed their memberships.
• Chapters that meet either their total membership goal or their renewal goal, but not both, will receive $100.00 of “BMW CCA Bucks” or $5.00 of “BMW CCA Bucks” per 100 members, whichever is greater.
• Chapters that meet both their total membership and renewal goals will receive $150.00 of “BMW CCA Bucks” or $15.00 of “BMW CCA Bucks” per 100 members, whichever is greater.
• Chapters that meet their renewal goal and meet or exceed 110 percent of their total membership goal will receive $200.00 of “BMW CCA Bucks” or $20.00 of “BMW CCA Bucks” per 100 members, whichever is greater, and a 5 percent discount on driving event insurance premiums for the year 2010.
• Chapters that meet their renewal goal and meet or exceed 120 percent of their total membership goal will receive $300 of “BMW CCA Bucks” or $30.00 of “BMW CCA Bucks” per 100 members, whichever is greater, and a 10 percent discount on driving event insurance premiums for the year 2010.

The top ten chapters in percentage of new members and the top ten chapters in renewal rates will be officially recognized in Roundel Magazine.

New members can join:

1. By calling 1-800-878-9292 to submit their application and credit card information over the telephone. The referring member's name and BMW CCA member number must be provided at the time the call is made.
2. By visiting the www.bmwcca.org web site and submitting an application online. To receive credit, the referring member's name and BMW CCA member number must be entered in the appropriate space on the online application form.
3. By mailing a membership application to the National Office. In order to receive credit, the referring member's name and BMW CCA member number must be written on the application. Membership applications/BMW CCA brochures are available from the National Office by calling (864) 250-0022 or sending an e-mail to stevens@bmwcca.org.

Deadline, Procedures and Restrictions
The National Office must receive all new member applications no later than December 16, 2009, to be counted.

If referred by a current BMW CCA member, a new member application must contain the name and BMW CCA member number of the referring member in order for the referring member to receive credit. Credit may not be applied retroactively. If a new member cancels their membership within three months after joining, the referring individual will lose credit for that membership. If a new member is referred by a current associate member, the associate member will receive the “BMW CCA Bucks.”

“BMW CCA Bucks” will be awarded at the end of the program and only to those who are members in good standing as of December 31, 2009.

Prizes for Category 1 and 2.
1st Prize One day M School at the BMW Performance Center plus 2 nights lodging for one, not including transportation. Minimum of 30 referrals to qualify. Must be redeemed by December 31, 2010.
2nd Prize 2010 Oktoberfest Registration. Minimum of 20 referrals to qualify.
3rd Prize Valentine 1 Radar Detector, Minimum of 10 referrals to qualify.

BMW CCA members who are members of the National Board of Directors, paid employees of BMW CCA, Roundel senior staff, and members of their immediate families or households are eligible for referral reward incentives, but are not eligible for the grand prizes.

Referral credit will not be given to applications received without the referring member's BMW CCA member number. ”BMW CCA Bucks” awarded under this program will be mailed to members within 45 days of the end of the Membership Drive.

Questions?
Questions about the 2009 BMW CCA Membership Drive may be directed to Frank Patek in the BMW CCA office, by e-mail to frank_patek@bmwcca.org. We have new recruitment brochures and “take one” applications available -- please call or write to order some.
For a PDF of this announcement, click here.