With several world and European premieres on its agenda, BMW will use the 2014 Geneva International Motor Show (March 6 to 16) to present a selection of fascinating new series and production models that will fulfill current customer requirements, and in some cases usher in all-new market segments. Making their world premiere are the BMW 2 Series Active Tourer (fuel consumption: 39.2 to 57.4 mpg)*, a totally new compact-class vehicle highlighting functionality of space; the BMW 4 Series Gran Coupe (fuel consumption: 29.0 to 52.3 mpg)*, a new four-door Coupe in the mid-size segment; and the second generation of the successful BMW X3 (fuel consumption: 28.3 to 47.0 mpg)*. Making its first European appearance is the new, characteristically BMW 2 Series Coupe (fuel consumption: 28.3 to 56.0 mpg)*, along with the new BMW M3 Sedan (fuel consumption: 26.7 to 28.3 mpg)* and BMW M4 Coupe (fuel consumption: 26.7 to 28.3 mpg)*. The BMW Group is also showcasing the BMW i3 electric vehicle (no fuel consumption) and the progressive BMW i8 sports car (fuel consumption: 112.0 mpg)* to highlight its future focus and the versatility of BMW i. The BMW i8 introduces the world’s first laser headlights available for a series-produced vehicle, while new services from BMW ConnectedDrive round out BMW’s program at the Geneva Motor Show.
BMW 2 Series Active Tourer: dynamics and functionality of space.
The new BMW 2 Series Active Tourer is celebrating its world premiere in Geneva. The fresh arrival creates a whole new class of car and combines comfort and functionality of space with the signature BMW values of dynamic ability, style, and elegance in the premium compact class. The BMW 2 Series Active Tourer follows in the tire tracks of the Coupe as the second member of the new BMW 2 Series lineup and impresses from every angle with its sporty presence and harmonious proportions. New turbocharged engines with three and four cylinders, an extensive package of BMW EfficientDynamics technology, and wide-reaching connectivity courtesy of BMW ConnectedDrive provide a driving experience defined by sports performance and exemplary efficiency. To meet the particular requirements of the compact class in terms of variability and functionality, BMW has given the 2 Series Active Tourer a front-wheel-drive setup. And it has honed its responses to fully satisfy the dynamic expectations of a model wearing the BMW badge.
BMW 4 Series Gran Coupe: a new benchmark for elegance and extravagance.
The BMW 4 Series Gran Coupe is another car marking its world premiere at the Geneva Motor Show 2014. The premium mid-size four-door Coupe demonstrates BMW’s commitment to expanding its model range. Following the BMW 4 Series Coupe (fuel consumption 28.0 to 51.3 mpg)* and Convertible (fuel consumption 28.0 to 49.0 mpg)*, the Gran Coupe is the third member of the new BMW 4 Series family and—with its well-balanced proportions—is longer, wider, and more dynamic than any mid-size model series before it. The BMW 4 Series Gran Coupe merges the stylistic qualities of the two-door Coupe with the functionality of four doors and generous cargo space behind the high-opening tailgate. Five athletic, refined, and economical engines will be available from launch, developing outputs ranging from 143 hp in the BMW 418d Gran Coupe (fuel consumption city/highway/combined: 29.0/58.8/52.3 mpg)* to 306 hp in the BMW 435i Gran Coupe (fuel consumption city/highway/combined: 20.6/37.9/29.0 mpg)*.
BMW X3: powerful, exclusive appearance and unbeatable everyday usability.
In 2003 BMW founded the new mid-size Sports Activity Vehicle (SAV) segment with the launch of the X3. That means the BMW X3 has been a paragon of sporty dynamics, premium ambience, and robust agility, coupled with low fuel consumption and emissions, for over 10 years now—racking up sales figures of more than 1,000,000 units in the process. The second-generation BMW X3 has made a compelling case for itself since its introduction in 2010, boasting the best interior and cargo measurements and the greatest versatility in its class. The new BMW X3 is set to build on its segment leadership. A pair of new-generation diesel engines, producing more power but burning less fuel, serve to improve dynamic performance and reduce pollutant emissions. The exterior and interior design of the new BMW X3 reveals stylistic revisions and also adds further depth to the car’s practicality with detail solutions that meet customer requirements.
BMW 2 Series Coupe: a new dimension in dynamics.
The BMW 2 Series Coupe is a new addition to the BMW range celebrating its European premiere in Geneva. The BMW 2 Series Coupe can be distinguished from the BMW 1 Series lineup (fuel consumption: 29.4 to 61.9 mpg)* by its unique design, significantly larger dimensions, an engine range and suspension set-up geared squarely to sports performance, and more extensive standard equipment. The four-seater BMW 2 Series Coupe, with its two-door body, brings hallmark elements of BMW Coupes to the compact segment. Sophisticated suspension technology, virtually 50:50 weight distribution, and rear-wheel drive ensure the signature BMW handling properties.
BMW M3 Sedan, BMW M4 Coupe: innovative engine technology and a commitment to lightweight design.
The new BMW M3 Sedan and new BMW M4 Coupe both celebrate their European premiere at the Geneva Motor Show 2014, as BMW M GmbH showcases its new take on the high-performance sports car. The all-new, high-revving, six-cylinder inline engine with M TwinPower Turbo technology delivers a maximum output of 431 hp and peak torque of 406 pound feet. The torque figure exceeds that of the previous BMW M3 by almost 40 percent. Fuel consumption and emissions have been cut by around 25 percent. Both the BMW M3 Sedan and BMW M4 Coupe (with optional seven-speed M Double Clutch Transmission) sprint from 0 to 60 in 4.1 seconds.
BMW i brings two models: electric motoring courtesy of the BMW i3 and BMW i8.
With the joint presentation of its first volume-produced vehicle powered purely by an electric drive system, and the world’s most progressive sports car, the BMW i brand is highlighting the broad spectrum of its future-oriented vehicle concepts. The two models represent a new, sustainability-focused premium experience. The electric motors and lithium-ion high-voltage batteries of the two models were developed by the BMW Group in model-specific versions. Another special ingredient conceived exclusively for BMW i is the LifeDrive architecture with passenger cabin made from carbon-fiber-reinforced plastic (CFRP), which plays a major role in minimizing the weight of the cars. A world first in a series-produced car comes in the form of the optional laser headlights developed by BMW, which offer three times the intensity and twice the high-beam range of conventional systems, as well as extremely low energy consumption. These can be ordered on the BMW i8.
BMW ConnectedDrive: 100 per cent connectivity, improved safety and service, unbeatable flexibility.
BMW ConnectedDrive brings together an extensive range of mobility services unmatched by any rival and which can now also be accessed easily while on the move. Using the connectivity provided by the integrated SIM card, the BMW ConnectedDrive Store allows customers to purchase online options like Concierge Service—the personalized assistant that can be contacted 24 hours a day. The SIM card is part of the ConnectedDrive Services option and is also included with the Intelligent Emergency Call function. BMW ConnectedDrive also supports an extensive selection of assistance and safety systems, including the full-color, sharp-resolution BMW Head-Up Display. This premium feature, with its unique range of functionality, is available in almost all BMW vehicle classes.
—Scott Blazey
*Fuel consumption figures are provisional and have not yet been officially confirmed.
