Mini USA has announced prices for the new 2014 Mini Hardtop that’s coming to the U.S. this spring. The base-model Cooper will start at $19,950, and the Cooper S will start at $23,600—plus a $795 destination-and-handling charge.
The new Mini Hardtop is a contemporary evolution of the classic Mini design, with improved features and technology previously limited to luxury vehicles. It is powered by new ground-breaking three- and four-cylinder engines. New comfort and safety technologies will bring Mini to the forefront of the premium-small-car segment. The new Mini Hardtop also includes state-of-the-art connectivity and premium technology, including new driver-assistance systems.
“The product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features,” said Patrick McKenna, Head of Mini Product Planning and Events, Mini USA. “People will be amazed at the interior quality of this car combined with legendary Mini go kart handling and all-new BMW Group engines. The new Mini is a lot like nothing else.”
Customers looking to purchase a new Mini Hardtop can begin using the configurator on MiniUSA.com to build, customize, and order their new Mini Hardtop. The configurator allows customers to tap into more than 10,000,000 different combinations of accessories and colors to custom build their new Mini Hardtop.
The new Mini Hardtop, which arrives at dealerships in the spring, is the next generation of the core volume model in the Mini product lineup, making up 40 percent of the total U.S. sales in 2013.—Scott Blazey
