November 6–8, 2026 · Greer, South Carolina & the surrounding Upstate
A weekend of BMWs and good company.
Join fellow BMW enthusiasts for Roundel Reunion, a weekend of driving experiences, casual gatherings, and celebrations of BMW heritage. With the M3’s 40th anniversary at its heart, the weekend brings together activities from the BMW CCA, BMW CCA Foundation, and BMW Performance Driving School.
Make the weekend your own. Get some time behind the wheel, catch up with friends over a meal, explore the area, or spend an afternoon admiring the cars that brought us together.
All BMWs are welcome. Bring your M3, your daily driver, and your enthusiasm.
Plan your weekend
Roundel Reunion brings together activities at several locations throughout the area. Choose your favorites and register for individual events where required. Activities may overlap, and separate fees may apply.
Additional details will be added as plans are confirmed.
Friday, November 6
Settle in. Meet up. Go for a spin.
Ultimate Skid Pad Experience
Kick off the weekend with M Chapter on one of the world’s largest wet skid pads. Enjoy a half day of seat time exploring car control on a continuously watered surface.
An Evening at BMW CCA Headquarters
Join fellow members for a casual grillout and good company at BMW CCA National Headquarters. Dinner is offered with a $10 donation per person benefiting Harvest Hope Food Bank. BMW CCA will match every dollar, doubling the impact for neighbors facing hunger in South Carolina.
Registration available only for active, logged in members.
Saturday, November 7
Cars in the morning. M3 stories in the evening.
Cars and Kaffee
Start Saturday with fellow enthusiasts and a parking lot full of BMWs.
An Afternoon to Explore
Take some time around the Upstate before the evening's festivities. Visit the BMW CCA Foundation Museum, make plans with friends, explore local stops, or linger over a leisurely lunch. Watch for additional outing options as the weekend approaches.
BMW M3 — Decades of Dominance
Join the BMW CCA Foundation for an evening celebrating 40 years of the M3, with a closer look at the defining E46 and E92 eras. Lead presenter Tom Plucinsky, retired Head of BMW Group Classic USA, is joined by BMW race driver Bill Auberlen and additional motorsport guests for stories from the people who helped shape the M3's legacy.
Your ticket includes dinner featuring heavy hors d’oeuvres, beer and wine, plus access to the BMW M3: 40 Years of Evolution exhibition. The evening also features giveaways and the announcement of the 2027 exhibition at The Ultimate Driving Museum. All event proceeds benefit the BMW CCA Foundation.
Space is limited. Separate registration is required; see the registration page for arrival times and full details.
Sunday, November 8
M3 Anniversary Festival
BMW Performance Center · 1155 Highway 101 South, Greer, SC
Wrap up the weekend with a celebration of 40 years of the BMW M3 at the BMW Performance Driving Schools M3 Anniversary Festival. Explore street and race M3s and M4s spanning four decades, alongside other special BMWs, then watch them take to the track for exhibition laps. Meet BMW factory driver Bill Auberlen, share stories over a barbecue lunch, and check out opportunities for hot laps in BMW racecars with select professional drivers.
Want to get behind the wheel? Add a two-hour Driving Experience with professional instruction and an off-road experience. Choose from sessions at 8:00–10:00 a.m. or 10:00 a.m.–noon, with just 100 tickets available per session.
- 8:00 a.m.–noonDriving Experiences, in two sessions
- Noon–1:00 p.m.Barbecue lunch
- 1:00–3:00 p.m.Exhibition featuring the BMW M3
To register, click your preferred event link below, scroll to the calendar, and select “See Available Classes.” Click the event that appears, then scroll below the calendar to complete your registration.
Festival Admission — $50
Includes admission to the M3 Festival Exhibit and barbecue lunch.
Driving Experience + Festival Admission — $275
Includes one two-hour driving session with professional instruction, an off-road experience, festival admission, and barbecue lunch.
Beer, wine, and soda will be available for purchase after driving events conclude.
Stay nearby
Make the Upstate your home base for the weekend. Courtesy room blocks are available at two area hotels for stays from November 5–9, 2026.
Courtyard by Marriott Greenville-Spartanburg Airport
115 The Parkway, Greenville, SC 29615
Group rate: $119 per night
Greenville Marriott
One Parkway East, Greenville, SC 29615
Group rate: $144 per night
Book by October 22, 2026, to access the group rates, subject to availability.
See you in the Upstate
A few days of great cars, familiar faces, and new connections. Join us for Roundel Reunion and build a BMW weekend of your own.
Thank you to our sponsors and partners for helping bring Roundel Reunion to life. Your support brings our BMW community together for a memorable weekend in the Upstate.
