We expect BMW to win awards for their cars, engines, and designs. Today at the North American International Auto Show in Detroit, a BMW ad was recognized for excellence. Advertising Age, a publication for the advertising industry, reports that The One Club, the organization that puts on the annual advertising festival The One Show, partnered with the North American International Auto Show to pick the best automotive advertising of the past year.
A jury of ad creators and automotive journalists picked the winners from campaigns that first ran anytime between September 2012 and November 2013.
BMW and Toyota tied for best Experiential advertising. BMW took the honor for its ad showing what the streets of today will look like with cars of tomorrow; specifically, electric vehicles such as the BMW i3 electric car and the BMW i8 plug-in hybrid sports car. A digital facade reflected actual traffic on an actual street, in real time, only with i3s and i8s in the traffic mix.
Toyota tied BMW with an ad about a pickup truck towing a space shuttle. (Isn't towing what pickups are supposed to do?) In addition to the BMW/Toyota selections, Honda was recognized twice, in Broadcast and Online Video categories, Hyundai took the Interactive category, and Fiat was best in Print/Outdoor advertising.—Scott Blazey
To read the Advertising Age article and view the BMW video ad, click here.
