BMW News
By this point in the spring, you're either fed up of being cold on your bike, or it's been so long since you ride it you don't remember what color it it is. Still, it'll warm up eventually and you might even buy a new bike. With that in mind, BMW Motorrad Italia has issued some cool posters showcasing the brand's 90th anniversary models. They're not as cool as the classic Old Racing blindfold poster, but they have some of the same appeal.
Each of three posters evokes one of the anniversary bikes, in a different scenario. The R1200GS belongs to a futuristic stage, emphasizing the new technologies BMW have introduced, while the R1200R was placed in an art deco setup, linked to the old road racing heritage of this iconic roadster.
The third bike is the R1200RT, the classic modern tourer, now in an pop art scenery with a dash of old-school pin-up air to it. All posters mention the 90th anniversary and their slogan is The Seasons Pass. The Passion Remains.
At the same time, BMW Motorrad Italia offers the chance to win an all-expenses paid trip to Munich, with use of a 90th anniversary Boxer bike, and a guided tour to BMW World and the BMW Museum.
This offer is reserved to those who have already registered for the dealer open weekends. The Italian dealers have reported more than 20,000 visitors, doing more than 1,200 test rides already.
Now all you have to do is get to Italy.––Paul Duchene
