BMW News

    Last year, global sales of the BMW i8 exceeded the combined figure of all other hybrid sports cars produced by other manufacturers; 5,456 units of the i8 were sold worldwide in 2015. “The success of the BMW i8 speaks for itself,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “It is already the world’s most successful hybrid sports car and has comfortably exceeded our own expectations. I can think of no better illustration of the relevance of our young BMW i brand.” And the BMW i8 is about to add further luster to its appeal with exclusive special-edition models poised to be unveiled for the first time at the Geneva Motor Show. The new arrivals present customers with even more ways to own a very individual car.

    The first in this line of special-edition models is the BMW i8 Protonic Red Edition. Like those set to follow in its tire tracks, it is only available for a limited time. This special-edition sports a traditional sports car color of Protonic Red  with a futuristic twist of accents in Frozen Grey metallic. The color scheme is complemented by BMW W-spoke light-alloy wheels painted in Orbit Grey metallic with hubs painted in Aluminium matte. Inside the inaugural special-edition i8, red double-stitching and applications in high-grade carbon fiber and ceramic provide indications of its exceptional sporting character. This special take on the innovative i8 will be produced at BMW Plant Leipzig starting in July.

    Since entering the market in late 2013, BMW i has concentrated exclusively on vehicles designed from the outset for locally emission-free driving. In 2015, sales of the BMW i3 and BMW i8 were around 66% up on the previous year with a total of 29,513 deliveries. BMW i currently offers the BMW i3 in a total of 36 countries. This, together with its portfolio of trailblazing and highly convenient services, gives BMW i the largest worldwide market presence of any electric vehicle manufacturer.

    In its launch phase, the BMW i brand and its BMW i3 and BMW i8 models garnered more awards and accolades than any other brand in automotive history. Among the distinctions amassed by the BMW i8 are an International Engine of the Year award for both its TwinPower Turbo three-cylinder engine and overall hybrid drivetrain. The BMW i8 was also voted World Green Car of the Year and Green Luxury Car. And it received the Paul Pietsch Award presented by German motoring magazine “auto motor und sport” in recognition of the most innovative technical concept. No other vehicle has ever picked up such a large number of awards in such an array of different disciplines.