Shell V-Power NiTRO+ Named Official Fuel Of The BMW Car Club Of America

“The BMW Car Club of America has long been the driving passion behind BMW. With the announcement of our partnership with Shell we proudly proclaim Shell V-Power NiTRO+ as the official fuel of the BMW Car Club of America’s passion for driving and all things BMW,” said Frank Patek, executive director of the BMW CCA.

 

Shell V-Power NiTRO+ Premium Gasoline is recommended for BMW M Automobile and BMW M Performance Automobiles. Its special formulation delivers triple-action protection against gunk, wear, and corrosion for optimum engine performance, thus making Shell an ideal partner for the BMW Car Club of America.

 

“We have a real fuels technology breakthrough with our new Shell V-Power NiTRO+ Premium Gasoline. We want the 220 million drivers across America to know that not all gasolines are the same; and Shell V-Power NiTRO+ provides them with the best total engine protection they canget,” said Craig Schneider, General Manager Marketing, Shell Oil Products US. “It’s fantastic to see that passionate experts like the BMW Car Club of America agrees and are recommending this new fuel to their more than 70,000 members.” 

 

Celebrating 100 years of selling Shell fuels in the U.S., the new breakthrough fuel formulation, and BMW M’s recommendation of Shell V-Power Nitro+ Premium Gasoline for its BMW M and BMW M Performance Automobiles, Shell began giving away 100 BMW 320i sedans in 100 days on June 1. Members of the Fuel Rewards Program are eligible to enter to win one of the 100 BMW sedans. The promotion ends September 8, 2015. On the 100th day, all previous non-winning entries will be entered for a grand prize that includes free fuel for a year.

 

Shell plans to engage members at both of the BMW CCA’s two largest annual events with an on-site presence and some special promotions that are sure to grab attention. Shell’s sponsorship activation also includes a print and online presence through Roundel Magazine, Roundel Weekly, and the Club’s website.

 

As part of the sponsorship deal, Shell V-Power NiTRO+ Premium Gasoline will also be the title sponsor of the four days of high-performance driving schools at the 46th Annual Oktoberfest and the Official Fuel of Legends Of The Autobahn. 

 

Legends Of The Autobahn—the first of the Club's two largest events this year—will take place on Friday, August 14, during Monterey's highly-regarded auto week at the Nicklaus Club in Monterey, CA. Legends is co-hosted by the BMW CCA, Mercedes-Benz Club of America, and Audi Club of America and has grown to be one of the largest concourse events in the country. 

 

In September, the Club will hold its 46th annual Oktoberfest gathering in Absecon, New Jersey and New Jersey Motorsports Park. Headlining the event will be the four days of Shell V-Power NiTRO+ driving schools around the 2.25-mile Thunderbolt Raceway and NJMP’s 1.9-mile Lightning Raceway circuit. 

 

To learn more about the BMW Car Club of America—or to join the club—visit bmwcca.org. And to learn more about BMW CCA Oktoberfest and Legends Of The Autobahn visit bmwccaofest.org and legendsoftheautobahn.org.

 

 

Founded in 1969, BMW CCA has grown to become the world’s largest owner supported single-marque car club. Today, BMW CCA has 67 chapters nationwide, with more than 70,000 dues paying members mutually enhancing one another’s BMW ownership experience. As BMW’s most active and vibrant enthusiast organization, the club represents a lifestyle of passion and performance as powerful as the cars our members drive.

 

Members of the Club are eligible for exclusive vehicle rebates, discounts on BMW parts and service, admission to members-only events, and receive a copy of the Clubs 132-plus-page magazine, Roundel, each month. If you are as enthusiastic about driving your BMW as we are about ours, then this is your Club. Join today at www.bmwcca.org.

 

 

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

 

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE: RDS.A) and (NYSE: RDS.B)]