This comes under the heading of "You Can't Make This Stuff Up". If it turns out to be a spoof, I won't be a bit surprised, and hats off to Kurt Ernst of Motorauthority, if it's his idea.
Ernst reports that BMW has come up with "manpourri"—15w-50 Cologne. Crafted by something called the Shave Den in Bedford, Virginia, the cologne is said to “capture the essence of the race track,” complete with notes of burning rubber, fuel, and motor oil. While it won’t do a thing to attract the opposite sex, it might help you blend in in the pits at any race track.
The bad news—if so it can be called—is that you can’t get the stuff unless you’re a PGA Tour pro golfer. Apparently there is an urgent need to get these people to smell like something other than manicured sod.
And of course there's the notion that perhaps a well-heeled golfer might need a certain Ultimate Driving Machine; in an effort to market M cars to pro golfers, BMW is offering test drives at the Autobahn Country club in Joliet, Illinois, tied to two local PGA tour events.
As part of the promotion, BMW is supplying a sample of M Series 15w-50 spray cologne.
BMW’s ad campaign also includes in-hotel (and in-room) floor graphics promoting its test drives for PGA Tour pros. We’re not sure that it will help generate sales of M Series cars, but we’re absolutely certain that BMW is missing a business opportunity in its showrooms. Something for Dad for Christmas? Besides, it could be like Billy Beer, with unopened packages worth a fortune in 25 years. "You mean they did this SERIOUSLY?"—Paul Duchene
