The BMW Group in the U.S. reported February sales of 26,184 vehicles, an increase of 31.5 percent from the 19,919 vehicles in in the same month a year ago.
"The surge in consumer confidence and the launch of the new BMW 3 Series combined to produce the strongest February results since the record set in 2007," said Ludwig Willisch, President and CEO, BMW of North America.
BMW Sales
Sales of BMW vehicles increased 29.2 percent in February for a total of 21,204 compared to 16,416 vehicles sold in February, 2011.
The BMW 3 Series - including the all-new 3 Series Sedan on sale since mid-February - is up 66.3 percent to 8,103 units. Other best performing vehicles in February include the 6 Series, up 399.1 percent to 529 units and the X3 SAV, up 42.5 percent to 2,831 units. The BMW SAV segment (X3, X5, X6) continues growing with sales up 30.2% from the previous February.
Pre-Owned BMWs
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 4.6 percent to 13,375 vehicles from the 12,791 vehicles sold in February 2011.
Mini Sales
Mini USA reported sales of 4,980 automobiles in February, an increase of 42.2 percent from the 3,503 sold in February 2011. The all-new MINI Roadster went on sale at the end of February.
By the numbers: February 2012
Feb '12 Feb '11 % YTD Feb '12 YTD Feb '11 %
1 Series 605 864 -30.0% 1,027 1,365 -24.8%
3 Series 8,103 4,872 66.3% 14,801 10,635 39.2%
Z4 245 216 13.4% 349 328 6.4%
5 Series 4,042 4,212 -4.0% 7,258 8,562 -15.2%
6 Series 529 106 399.1% 938 189 396.3%
7 Series 1,123 1,109 1.3% 2,100 1,735 21.0%
BMW cars 14,647 11,379 28.7% 26,473 22,814 16.0%
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X3 2,831 1987 42.5% 4,518 3062 47.6%
X5 3,224 2,646 21.8% 5,834 5,684 2.6%
X6 502 404 24.3% 784 761 3.0%
BMW (SAVs) 6,557 5,037 30.2% 11,136 9,507 17.1%
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BMW brand 21,204 16,416 29.2% 37,609 32,321 16.4%
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Cooper/S HT 2,427 1,931 25.7% 4,011 3,433 16.8%
Cooper/S CVT 363 259 40.2% 489 481 1.7%
Cooper/S Clubman 532 427 24.6% 751 768 -2.2%
Coupe 254 N/A N/A 400 N/A N/A
Roadster 110 N/A N/A 110 N/A N/A
Countryman 1,294 886 46.0% 2,553 1,572 62.4%
Mini brand 4,980 3,503 42.2% 8,314 6,254 32.9%
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TOTAL 26,184 19,919 31.5% 45,923 38,575 19.0%
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