BMW News

    BMW likes to say that M is the world's most powerful letter. Now American business magazine Forbes says that BMW is the most powerful automobile brand in the world. The German manufacturer ranks ninth in the World's Most Powerful Brands list.

    With a brand value of $26,300,000,000 and a brand revenue of $73,700,000,000—those are billions, friends—BMW outranks Toyota, the world's biggest automaker (fourteenth place) and German rival Mercedes-Benz (sixteenth). The Munich-based company has also surpassed high-tech brands such as Cisco, Oracle, and Samsung.
     
    Other automakers in Forbes' ranking are Honda (19), Audi (32), Volkswagen (45), and Ford (59). The last automobile companies to make it into the Top 100 are Hyundai (71), Nissan (76), and Lexus (87).

    Topping the "World's Most Powerful Brands" list is Apple, followed by Microsoft, Coca-Cola, IBM and Google. The Top 10 is completed by Intel, McDonald's, General Electric, BMW and Cisco.

    Named the world's most powerful brand by Global 500 back in February, Italian sportscar manufacturer Ferrari was not included in Forbes' ranking. Makes you wonder where Manchester United rated as well, doesn't it? Actually, here's the complete list, which may leave you scratching your head, as it did me.
    http://www.forbes.com/powerful-brands/list/ –– Paul Duchene